While GM's technology is finding ways to draw in more EV customers, the company still faces the challenge of getting customers on board with the idea of autonomous vehicles. "They're already mesmerizing people because the experience is so stunning, not only just the core driving, but the technology that you have inside," said Wahl. On-the-go charging abilities, active noise cancellation speakers and hands-free driver assistance are just some of GM's many technological advancements that are enticing even those weary of EVs. GM is focused on advancing technology to create better and safer driving experiences along with sleeker models for EVs. Focus on all the in-car technology, not just EV technology Over the years, GM has created other virtual showrooms like Chevy MyWay and Cadillac Live, but GM EV Live is the first EV-only showroom being offered by GM. GM first began this move towards virtual showrooms back in 2017 with Dentsu Aegis Network when the companies partnered together to launch a mixed-reality dealership application. GM's video chat platform GM EV Live allows customers to call in to live showrooms, ask questions and gain a greater understanding of GM's electric vehicles without having to travel to a dealership, whether a customer is curious about charging, mileage or new technological features. "People are at different levels of knowledge of EVs, and so they need different information," Wahl said. That's why GM is doing whatever it can to educate customers on EVs and get them comfortable with making this switch. While people recognize the benefits of EVs, like helping the environment and saving money on gas, these factors alone aren't enough to convince the public to switch to EVs. However, only 42% of Americans would be very likely or somewhat likely to purchase one. Two-thirds of Americans support the government offering incentives for EV purchases, according to a recent study from the Pew Foundation. Here are a few of the key ideas inside GM that Wahl shared with CNBC on how the auto company plans to make the EV a mass-market success. "We've made it very clear that we're going all-EV in our portfolios, and right now it's a really big consumer challenge about bringing everyone along with that," Wahl said. As GM rebrands as an EV company it is featuring a growing range of electric vehicles, from the Chevrolet Silverado (its F-150 rival and together, the two most-popular vehicles in the U.S.) to the Cadillac Lyriq and to under $30,000 with its base model Bolt sedan. But there's also a transformation taking place across auto categories and including the best-selling vehicles in the U.S. Mercedes, too, is betting that luxury consumers will continue to lead the EV adoption curve. Taking the Hummer into the world of EVs shows that auto companies are betting on continued interest at the high-end of the market, where Tesla made its name.
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